Johan Braet - The Practice Of New Products And Business

ISBN
   

Soort boek
Paperback

The authors are convinced that developing new products and <br />gaining more benefits from them are urgent necessities for our <br />Western economy. If Europe still wants to play an important and <br />primary role in the world economy, it will have to focus on its core <br />business. Therefore, product innovation and the corresponding <br />entrepreneurial reflexes should be common knowledge of all <br />researchers, engineers and businessmen, because they constitute <br />the class of people that are responsible for the creation of added <br />value. Innovation comes with uncertainty, risk and the taking of <br />difficult decisions. <br />In this book, the emphasis lies on practical approach. In the first <br />part, a successful approach on how to handle the product <br />development trajectory is presented. A second part will discuss the <br />valorisation trajectory of new developments. In order to keep <br />the book readable and practical, the tools and methods used at <br />several locations in the first and second part, are described <br />extensively in a separate third part. <br />This book is aimed at students in development, economics, social <br />sciences, technology and everybody else who is interested in <br />product innovation.