Johan Braet - The Practice Of New Products And Business

ISBN
   

Soort boek
Paperback

The authors are convinced that developing new products and<br />gaining more benefits from them are urgent necessities for our<br />Western economy. If Europe still wants to play an important and<br />primary role in the world economy, it will have to focus on its core<br />business. Therefore, product innovation and the corresponding<br />entrepreneurial reflexes should be common knowledge of all<br />researchers, engineers and businessmen, because they constitute<br />the class of people that are responsible for the creation of added<br />value. Innovation comes with uncertainty, risk and the taking of<br />difficult decisions.<br />In this book, the emphasis lies on practical approach. In the first<br />part, a successful approach on how to handle the product<br />development trajectory is presented. A second part will discuss the<br />valorisation trajectory of new developments. In order to keep<br />the book readable and practical, the tools and methods used at<br />several locations in the first and second part, are described<br />extensively in a separate third part.<br />This book is aimed at students in development, economics, social<br />sciences, technology and everybody else who is interested in<br />product innovation.<br />