Het boek The Message Is The Medium van de auteur Paola Cassone is 1 maal gevonden, 0 maal nieuw en 1 maal tweedehands. "The Message Is The Medium" is tweedehands te koop vanaf € 39,90 bij Bol.com.
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Aanbieder
Bol.com |
ISBN
9789075458589
Soort boek
Paperback Paola Cassone is currently Strategy Director at Kobalt BV (NL). Paola has almost 30 years' experience in international media planning, buying and research, servicing leading FMCG companies, such as Coca-Cola, Heineken, Kellogg's, Mars, McDonald's, Nestlé, Philip Morris, Procter & Gamble, <br />Sara Lee and Unilever. Paola describes herself as Chaos Manager. Check her profle on www.linkedin.com <br /><br />In this book Paola explores the depths of the effect and effciency of media spending, and gives practical advice on how to successfully manage your media budget.<br /> <br />Kobalt is an independent media agency located in Amstelveen. Consulting clients on brand and media strategy, buying media airtime and media space, handling media placing, printing and D(n)M are Kobalt's core activities. It is Kobalt's mission to help advertisers build strong brands and better sales through the use of media. Visit Kobalt at www.kobalt.nl
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Prijs
€ 39,90 |
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