Van Der Han - Competing For Partners

ISBN
   

Soort boek
Paperback

Because of the increasing complexity of contemporary business, firms can no longer be successful on their own. Partnerships are no longer considered second bestin comparison to mergers and acquisitions. In the network economy, cooperating with partners has become a cornerstone of competitive advantage. As partnerships become crucial to a firm's success, partnering capabilities will become a major component in every manager's strategic 'tool kit'. In order to use the right tools for the right job, the first step is to distinguish between strategic supplierships, alliances and networks. Each of these has distinct implications for management. Managers who engage in partnerships face numerous challenging questions that are not answered by the existing textbooks, such as: How do you select the right partner? How do you successfully manage different types of partnerships in practice? How can partnerships be adapted to ever-changing markets? "Competing for Partners" provides some practical an