Theo Verhallen - Demand Driven Chains And Networks

ISBN
   

Soort boek
Paperback

<p>Chains and networks are the emerging new business architectures. The time has past when firms could operate largely independently. Environmental changes, new views on company's responsibilities and severe (international) competition are some of the reasons why companies have to search for new organisational combinations.<br />New business models are established to cooperate beyond historical borders and new business functionalities are composed, decoupling present business systems.<br />At the same time the consumer is the focal point of attention more than ever.<br />Better informed, more difficult to predict as far as his behaviour is concerned, and requesting customized products and services. The customer fulfils the role of co-creator? in the innovation process more and more, using interactive ways of communication.<br />This new paradigm of how to cope with a more demanding consumer in a new business structure is the key theme of this book. Researchers from the academic world expose their views on a broad number of related issues, all clustered around three themes: cooperation in chains and networks, aspects of demand driven chains and networks and the position of the consumer in chains and networks. But not only theoretical viewpoints are highlighted: 5 cases executed as part of the KLICT research program in the period 2000-2003 are presented, covering a variety of industries. This book helps the managers of tomorrow to understand developments in markets and organizations better and to set a successful course for the day after tomorrow.<br />This book is a result of the KLICT research program. It was produced in cooperation with Tilburg University and CentER-AR.</p>