Pascale Weil - New Mindscapes Dr 1

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Have we really lost our values? Or have we been creating new ones for a complex society? Have we been consuming less because we have less? Or have we simply become more mature consumers in a more demanding age? What if our confusion is less chaotic than it appears? Through a careful study of advertising and popular media, New Mindscapes explores our values and visions over the past thirty years, creating an "ethic of alliance" among the multiple demands of our complex society: between the needs of community and individual, the needs of work and family. In consumption, we want to harness both nature and technology, health and nutrition, practicality and beauty... with important implications for business.